HMH 2021-2024 Strategic Plan

DEVELOPMENT OBJECTIVES Enhance donor relationships Enhance museum endowment

EDUCATION OBJECTIVES Be recognized nationally and internationally for keeping the Holocaust relevant in a post-Survivor generation Create institutes and symposiums to support exhibits Elevate human rights education Champion social justice Develop inclusive public programming Advance international education initiatives Expand and maintain partnerships with K-12 school districts and higher education institutions

INITIATIVES • Improve accountability to donors by being better stewards of donations • Provide consistent and meaningful written and verbal donor communications • Increase face-to-face donor interactions post COVID-19 • Enhance value and benefits for donors for a greater Museum experience • Develop an endowment campaign INITIATIVES • Hire a Major Gifts Officer • Study donor data results to better understand segmenting and targeting of appeals/communications • Implement a proven fundraising strategy/structure such as Moves Management • Clean the database, hire a consultant to analyze donor data • Integrate technology into all aspects of fundraising • Restructure NEXTGen

INITIATIVES • Expand Holocaust Education offerings • Create curriculum for a variety of audiences • Establish a regional conference with other Holocaust Institutions • Create a Youth Diaries Institute • Build robust resources related to And Still I Write (Youth Diaries exhibit) for use during in-person and virtual educational interactions • Develop plans to host an Institute/Workshop for US and international educators and writers, related to And Still I Write (Youth Diaries exhibit) • Maintain community outreach programs • Increase accessibility to programs • Continue educator institutes, seminars and fellowships • Establish partnerships with international institutions • Develop performance arts relationships • Develop community based lectures and workshops including Creating Possibility/Disallowing Hatred Lecture Series

CONSTITUENCY

CONSTITUENCY OPERATIONS LEARNING & GROWTH 14

OBJECTIVES Improve overall fundraising initiatives

OPERATIONS LEARNING & GROWTH

OBJECTIVES Expand digital and virtual capabilities

INITIATIVES • Investing in new technology (e-trunks) • Obtain audio/visual technology for virtual programs • Obtain interpretation services

OBJECTIVES lmprove the integrity of fundraising at HMH

INITIATIVES • Prioritize quality over quantity across the Development Department • Balance staff’s talents/strengths; maintain work balance • Utilize professional development opportunities • Create a training manual for work consistency and best practices

OBJECTIVES Establish and maintain a continuous training program for members of the educational department Grow professional networks

INITIATIVES • Professional development—Holocaust and Human Rights training for staff

• Leadership and career growth within HMH • Increase staff to support expanded initiatives • Staff participation and/or presentations at conferences

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